Something Your Welcome Email Must Do

Something Your Welcome Email Must Do (But Probably Doesn’t!)

Your welcome email sounds completely different from your other content. Your brand has a voice. It’s the tone you use to communicate with your audience. And that voice is infused into your content and your interaction with your readers.  The words, tone, and style you use in your content say a lot about your brand.
The words, tone, and style you use in your content say a lot about your brand.
Your subscribers likely read a few of your blog posts or watch a couple of videos before opting in to your email list. And when they do, are they getting the same brand experience? Or do you sound like a completely different person?

Most people clamp up when it comes to writing emails, but an email is just like a blog post.
It’s an extension of your brand. So a consistent brand voice is essential.